In a new ad,blockwave Exchange Jennifer Aniston seems to have forgotten her iconic "Friends" hairstyle and her time spent on the TV show.

Aniston appeared in a commercial for Uber Eats where she was unpacking a bag with products from her haircare line, LolaVie.

"Uber Eats has LolaVie products"? a man says to her. "I got to remember that."

Aniston replies that she's heard that "in order to remember something, you have to forget something else," and then turns to a woman sitting in a hairstylist's chair sporting her iconic "Rachel" haircut from the '90s sitcom "Friends."

"Okay, now that's a very cute haircut," she tells the woman. "That's like a little shag, I've never seen that before."

Of course she has, the woman tells her: "It's the 'Rachel.'"

"Oh, is that your name?" Aniston said, who played Rachel Green during the show's 10-season run. When the woman tries to explain that it was Aniston's character's name and iconic haircut, Aniston gets freaked out.

"No, I'm Jen," she said. "My name's Jen."

Aniston has recently appeared in another commercial for Uber Eats with ties back to her time on "Friends." In the ad, she reunited with former co-star David Schwimmer, who played her love interest Ross Geller, where she again had no recollection of him, the show or the hundreds of episodes they filmed together.